Different lens to our business

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I did have an opportunity to work brand side. It gave me a that afforded me the opportunity to work across the entire MarTech stack just by way of being able to work through the brand’s touchpoints as it relates to how it engages with the consumer, what type of value does it deliver back to the consumer, but also exposure to business intelligence, right? When you’re working brand side, you’re working with folks from the BI team, the analytics team, trade marketing, sales, et cetera.

One of my highlights when I was working for one of the world’s largest  Denmark WhatsApp Number Data holding companies in the spirit and wine space was actually onboarding MarTech that was at the time, very, I’d say in its infancy. So this had to do with delivering media at scale. You know, the right place, the right time on the right site for that audience that you want to get in front of. Leveraging first and third-party data, of course.

So when I onboarded a the time, it was Two Mogul. That was something that was first in market in Canada. What it did was it exposed to me the opportunity, and that’s when I really got excited about technology and the way things were changing because I saw the way that we could move and the speed that we could move in. So from there, I actually started working for Two Mogul and then by way of exit and acquisition, I got to work at Adobe when they acquired Two Mogul.