Follow conventions Certain conventions have developed

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With a positive user experience, your website not only impresses the user, but also collects plus points on Google and other search engines. But that's not all: If you offer your site visitors a great user experience, you will reduce the bounce rate and increase the conversion rate in the long term. “If users neither want to nor can use an item, it doesn’t actually need to exist.” This is what Jakob Nielsen and Hoa Loranger write quite appropriately in the foreword to their book Web Usability . To put it bluntly: If you want your website to have a right to exist, make it “usable.


UX has the goal to make it easier for the user to use a website, to increase their success and Special Data generate conversions. Value chain user experience 5 basic UX tips for your shop Where to start? If you haven't dealt with it for long, then the topic of user experience and usability probably seems like a closed book to you. Here I will tell you four basic UX aspects that you should consider on your website. In this way, you help the user understand your site and find its way around. 1.  for the design of websites. Based on the placement or design of certain elements, the user understands what they mean without having to think twice.




A few examples of important UX rules: The logo is at the top left. As the Nielsen Norman Group found in a study, the likelihood that a user will remember your brand after visiting your site is 89 percent higher if the logo is on the left. On the one hand, this corresponds to user expectations, because on most websites the logo is in the top left of the header. On the other hand, elements on the left side are perceived more strongly by the user than on the right side (keyword “F-pattern” – I will go into this further below). Header with logo and search field in the online shop If the header of your website is very clearly designed, placing it in the middle can also work.