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Features of newsletters When creating a newsletter, if you want it to be effective, you must take into account several characteristics that it must have. Format and visual appearance it must have an attractive and convincing design, capable of capturing the users attention. Newsletters are usually accompanied by some striking and valuable image. For example, dynamic informative GIFlike content works very well. One of the most important characteristics of newsletters is the content . The content to be offered will have a balance between meeting your companys objectives and providing value to recipients.
Calls to action A newsletter must have calls to action strategically placed on buttons Mexico Phone Number Data or links. Precheck Before sending the publication, internal checks must be done to ensure that it is displayed correctly. Appropriate segmentation The newsletters sent must be segmented based on the audience we want that content to reach. For this purpose, separate shipping groups will be created depending on what best suits your needs age, hobbies, gender, etc. The data of the newsletter recipients must have been collected lawfully , following.
Organic Law on the Protection of Personal Data. Another characteristic of newsletters that work effectively is choosing the best time to send them. This will depend on the recipient. For example, it is often said that newsletters for companies BB are not recommended to be sent on Mondays and Fridays. On Mondays because the email inbox is usually full of emails from the weekend and on Fridays because they focus on getting everything ready for the weekend and delay opening until Monday.
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發表於 2024-3-12 15:01:42